Visual analysis (2016)

Resumen Inglés
Universidad Universidad Carlos III de Madrid (UC3M)
Grado Comunicación Audiovisual (Bilingüe) - 1º curso
Asignatura Image Theory
Año del apunte 2016
Páginas 3
Fecha de subida 16/07/2017
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Resumen sobre cómo hacer el análisis de una imagen.

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VISUAL ANALYSIS FORM: The artwork that I am going to analyze is a: - Photograph Painting (oil, watercolour, realistic, abstract, art nouveau, surrealistic, impressionist, pointillism, digital…) Collage Portrait Poster (for a movie, propaganda…) Illustration Commercial Computer animation The artist use: … at the background/ front part/ central part of the artwork.
- - Warm colours: are made with orange, red, yellow and combinations of them all. As the name indicates, they tend to make you think of sunlight and heat. They often evoke feelings of warmth, happiness, optimism and energy. They can create and active response in the brain and bring feelings of excitement and passion. Warm colours arouse or stimulate the viewer.
Cool colours: are made with green, blue, violet and combinations of them all. They are usually soothing but can also express sadness. Cool colours calm and relax.
(For a technical standpoint, it is important to understand warm and cool colours as their use can manipulate the eye in perceiving perspective distance and closeness of objects or planes. Warm colours tend to advance while cool colours tend to recede.) - Black and white colours: the use of black and white leads to an intimate reflection about aspects of life, such as death and happiness. They have an outstanding sense of profundity that makes unavoidable to think in the truly meaning of life.
Furthermore, shapes or forms can be found. They symbolize different ideas; create movement, texture and depth; covey mood and emotion; and emphasize and create entry points and areas of interest. Geometric shapes that suggests organization and efficiency: - - Circles: have no beginning or end. They represent endlessness, warmth and protection; so they offer safety and connection and suggest community, integrity and perfection.
Circles have free movement. Shading and lines can enhance this sense of movement in circles. They are warming, comforting and give a sense of sensuality and love. Their movement suggests energy and power and their completeness suggests the infinite, unity, and harmony.
Squares: represent order. They suggest honesty, conformity, peacefulness, solidity, security and equality.
- Triangles: represent dynamic tension and action. They have energy and power and their stable/unstable dynamic can suggest either conflict or steady strength. Triangles can direct movement based which way they point.
The artist use different techniques (visual elements), such as the following: - - - - - - Dots: a dot is a small, circular point in space. It is the most basic element of visual composition. Two dots create movement and composition for the eye.
Axis: is a line between two points. We use them to divide space and organize other elements around them.
Lines: a line is an infinite number of points. Either stated or implied, lines are the key elements in the division of space.
- Horizontal lines suggest repose, relaxation.
- Vertical lines have the characteristics of alertness and action.
- Diagonal lines are dynamic. They suggest that something is about to happen.
- Curved lines suggest instability and flexibility.
Rule of thirds: in order to apply the rule of thirds, the artist needs to imagine the view through his/her viewfinder divided into thirds both horizontally and vertically. The main subject and other important lines and elements of the composition are placed along the grid lines or near the points where the lines intersect. This creates tension, energy and interest in the composition.
The Golden ratio. The Golden Ratio creates an image that is most pleasing to the human eye. We naturally prefer to look at an image that is balanced and harmonized, and the Golden Ratio provides this.
Shots: - Extreme wide shot/Wide shot/ Long shot: to establish the place where the action is going to happen. Camera is far away from the action to emphasize the environment; so human subjects are not the point of the shot.
- Full shot: the subject takes up the full frame. It is used to either establish or follow a character. This type of shot is good for showing action. It is a ‘safe’ shot when you are not sure how the subject will be moving.
- Medium shot: it frames a person from the waist up. It is used to provide new visual information or show a closer view of the action. It gives the impression of the whole subject while being able to place the subject in an environment.
- ¾ shot/American shot: it frames a person from the knees up.
- Close up: it expresses emotions. It is used to provide a more intimate view of a character or show expression. Head shot: just above the shoulders.
- Extreme close up: show drama.
- Head and shoulder’s shot.
Angles: - Eye level: is used most of the time. It shoots at eye level whether standing or sitting, short of tall. It is the one in which the camera is placed at the subject’s height, so if the model is looking at the lens, he would not have to look up or down. They often have no dramatic power and they are neutral.
- Low angle: the camera is placed below the main interest and is aimed up. It exaggerates height, power or authority. Low angles make characters look dominant, aggressive or ominous.
- High angle: the camera is placed above the main interest and is aimed down. It reduces apparent height, makes the subject appear small and creates dramatic impact. High angles make characters look weak, submissive or frightened.
- Bird’s eye angle (Zenit): it is the elevated view of an object from above, as though the observer was a bird. This shot can be used to give an overall establishing shot of a scene, or to emphasise the smallness or insignificance of the subjects. These shots are normally used for battle scenes or establishing where the character is.
- Worm’s eye angle (Nadir): it is the view if an object from below, as though the observer was a worm.
CONTEXT: it relates to a particular time, place, culture and society in which it was produced.
This artwork was made in 2016 by… in Spain.
The artwork was made for… The artist was… The artwork relates to other art of the time as it… It relates/do not relate to the social or political history of the time.
It is linked to other arts of the period, such as film, music or literature… It is related/not related to other areas of knowledge, such as science or geography… CONTENT: - What is it? What is it about? What is happening? Is it a portrait? A landscape? Abstract? What does the work represent? The title – what does the artist call the work? Is it a realistic depiction? Have any parts been exaggerated or distorted? If so, why? What is the theme of the work? What message does the work communicate? Ex: Use the past as an excuse to talk about the present.

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