Chapter 4 (2015)

Resumen Inglés
Universidad Universidad de Barcelona (UB)
Grado Administración y Dirección de Empresas - 1º curso
Asignatura Commercial Law
Año del apunte 2015
Páginas 1
Fecha de subida 23/01/2015
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      Spanish  regulation  of  publicity     •  Ley  3/1991,  de  10  de  enero,  de  Competencia   Desleal.     •  Ley  7/2010,  de  31  de  marzo,  General  de  la   Comunicación  Audiovisual.     •  Ley  34/1988,  de  11  de  noviembre,  General  de   Publicidad.     Publicity   •  Any  kind  of  communication,  made  by   either  a  juridical  or  personal  person,   public  or  private;  while  they  are  doing  a   commercial,  industrial,  homemade  or   professional  activity;  with  the  main   reason  of  promoting  directly  or   indirectly  the  consumption  of  goods,   services,  duties  or  obligations                                 Used  in  order  to  know  if  a  commercial  is   against  the  law  are  not         Types  of  publicity     Illegal  advertising   Subliminal  advertising     Unfair  advertising   Misleading  advertising   Surreptitious  advertising   Types  of  contracts     • Marketing  publicity   • Distribution  agreements   • Creation  agreements   • Sponsorship  agreements   v When a commercial goes against the law the company that “owns” the commercial must go to the courts, where it gets punish and has to stop showing the commercial.
Publicity  against  certain  laws                               v As a consumer we can report a commercial if we think it goes against the law, we can report in the “AutoControl” page where they will judge if the commercial is actually violating the law and then start the courts process.
Natalia  Casas  Gala   ...